15.05.17 - 16.05.17


In order for medical device companies to create a powerful market strategy, the challenge is to invest more shrewdly and to stay ahead of competition.

The global economies are diverse and competitive and there is a need to establish a strategic approach to understand the variances and concentrate valuable resources on the most promising markets.

The strategic approach to enter new markets will depend on local characteristics, regulations and the company’s aspirations and ability to establish a position.

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